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Showing items 1 - 4 of 4

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consumer decision making

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2No 2Yes

1Apple 1Newcastle Business School Student Journal 1PLS-SEM 1Stimulus-Organism-Response 1brand positioning 1conflicting information 1consumer behaviour 1epistemic beliefs 1expert disagreement 1grocery shopping 1habitual purchasing 1health communication 1health literacy 1innovative mobile services 1knowledge creation 1marketing 1non-conscious purchasing 1social networks

1Bucher, Tamara 1Burke, Paul F. 1Deroover, Kristine 1Holmes, Kyle 1Kleijnen, Mirella 1Knight, Simon 1Lievens, Annouk 1Payne, Bronwyn 1Wetzels, Martin 1de Ruyter, Ko

3journal article 1thesis

Date

12009 12014 12017 12022

2Adobe Acrobat PDF

Facets

Full Text

2No 2Yes

1Apple 1Newcastle Business School Student Journal 1PLS-SEM 1Stimulus-Organism-Response 1brand positioning 1conflicting information 1consumer behaviour 1epistemic beliefs 1expert disagreement 1grocery shopping 1habitual purchasing 1health communication 1health literacy 1innovative mobile services 1knowledge creation 1marketing 1non-conscious purchasing 1social networks

1Bucher, Tamara 1Burke, Paul F. 1Deroover, Kristine 1Holmes, Kyle 1Kleijnen, Mirella 1Knight, Simon 1Lievens, Annouk 1Payne, Bronwyn 1Wetzels, Martin 1de Ruyter, Ko

3journal article 1thesis

Date

12009 12014 12017 12022

2Adobe Acrobat PDF

Title
Creator
Date

Why do experts disagree? The development of a taxonomy

- Deroover, Kristine, Knight, Simon, Burke, Paul F., Bucher, Tamara

Creator: Deroover, Kristine , Knight, Simon , Burke, Paul F. , Bucher, Tamara
Resource Type: journal article
Date: 2022

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Brand positioning and its usefulness for brand management: the case of Apple Inc

- Payne, Bronwyn

Creator: Payne, Bronwyn
Resource Type: journal article
Date: 2017

Brand positioning and its usefulness for brand management: the case of Apple Inc

Creator: Payne, Bronwyn
Resource Type: journal article
Date: 2017

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An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling

Creator: Holmes, Kyle
Resource Type: thesis
Date: 2014

An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling

Creator: Holmes, Kyle
Resource Type: thesis
Date: 2014

Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services.

- Kleijnen, Mirella, Lievens, Annouk, de Ruyter, Ko, Wetzels, Martin

Creator: Kleijnen, Mirella , Lievens, Annouk , de Ruyter, Ko , Wetzels, Martin
Resource Type: journal article
Date: 2009

1

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